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Patna – Advertising is no longer confined to television screens, newspapers, or billboards. A fresh, ground-breaking idea has emerged from Bihar, reshaping the way brands reach people in their daily lives. The innovation is called PackAd — a unique platform that transforms everyday packaging materials like milk bottles, sweet boxes, tea cups, and food packets into mobile advertising spaces.
Launched with the support of Startup Bihar, PackAd follows a simple yet powerful model. It provides small food vendors and shopkeepers with free, hygienic, and attractive packaging materials. In return, these packages carry advertisements from local and regional brands, ensuring wide and regular visibility without any added distribution costs.
This model benefits both parties. Small retailers get access to better packaging at no cost, helping them enhance the presentation and hygiene of their products. On the other hand, brands gain direct grassroots access to hundreds, even thousands, of customers every day — as their ads travel home with the food, beverages, and groceries people consume.
Speaking about the vision behind PackAd, its founder says, “We’ve turned advertising into something that people don’t just see — they actually use. Our philosophy is simple: advertisements should not just be printed, they should move, and reach every household.”
Currently, PackAd is operational in multiple cities across Bihar and is gearing up for expansion into other states. The startup has already created a ripple effect in the advertising and packaging ecosystem by blending creativity with utility.
What makes PackAd truly revolutionary is its potential to democratize advertising. In a country where traditional ad spaces are often too costly for small brands or inaccessible to local businesses, PackAd offers a low-cost, high-impact alternative that works right at the grassroots.
Moreover, by bridging the gap between local businesses and emerging brands, PackAd showcases the kind of innovative thinking that Bihar’s startup ecosystem is beginning to nurture. As the startup continues to scale, it stands as a shining example of how regional innovation can contribute meaningfully to India’s larger entrepreneurial landscape.
PackAd isn’t just changing how ads are delivered — it’s redefining where and how brand visibility can happen in the most everyday and practical of ways.
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