Hakuhodo and Trigger Happy Studios to elevate the Indian entertainment industry.

Global advertisement powerhouse Hakuhodo and Trigger Happy Studios have come together to elevate the Indian entertainment industry.

Following the successful acquisition of MATH (a leading marketing agency in Indian entertainment) which marked a significant moment in their expansion strategy in the Asian market, the global advertising powerhouse Hakuhodo announced the launch of Trigger Happy Studios. It will be a content production studio across films, digital, and other mediums. With the strengthening grip of the Indian entertainment industry since January 2023, this step becomes robust in bringing their global prowess into India.

With Trigger Happy Studios aiming to collaborate with creative partners in languages and regions in India to expand their network even further, they announced their launch with a commitment to storytelling in a new era for India, integrating Hakuhodo’s global power and expertise in the entertainment network. With a focus on engaging narratives, the studio endeavors to break barriers and enrich lives through its creative vision.

Speaking about the launch, CEO Amit Chandra emphasized the studio’s commitment to authenticity and creativity. He said, “With Trigger Happy Studios, embracing authenticity and real human experiences, we envision a world where storytellers thrive. We strive to cultivate a culture of creativity, collaboration, and happiness, fostering an environment where everyone can flourish. Teaming up with Hakuhodo, we are eager to create stories that enrich the lives of both our audience and the dedicated individuals behind the scenes.”

Echoing Chandra’s sentiments, Kosuke Katoka, Managing Director of Hakuhodo India and Director of Trigger Happy Studios, shed light on the strategic significance of Trigger Happy Studios. “This is a significant milestone for us at Hakuhodo as we combine our strengths to provide rich content to audiences within and beyond India. Indian cinema is at its peak, and we are genuinely excited to explore new dimensions in content creation and create exciting content for audiences here.”

Studio Head Jigyasa Sharma expressed, “Our collective vision is to create stories that transcend boundaries and touch lives. Inspired by a love for storytelling and dedication to our craft, we have already begun collaborating with exciting and inspiring storytellers to craft narratives that not only entertain but also inspire and uplift our audiences. Together, we are ready to embark on a journey to make imaginations boundless and leave a lasting imprint on the world of storytelling.”

As Trigger Happy Studios invites viewers to be a part of the search for elements that will give storytelling a new dimension for the new generation, it stands as a testament to the power of innovation and perpetual evolution in the landscape of entertainment.

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